The NGARi blog
What we are building, what we learned, and what we will not do.
Longer than an email, shorter than a deck. Every post is also a page, and some are also a send — the same writing, three ways to meet it. RSS.
Own your AI
We put a name on a domain we control, an agent behind it, and the machine under your desk. Here is what that means, what it costs, and what we will not do to grow.
Fifty-two conversations, and two things we had wrong
We ran 52 customer discovery interviews through NSF I-Corps. We were wrong twice about who buys this, and the correction is more useful than the original thesis.
A newsletter should be harder to send than to write
Before we mailed a single issue, we read the one-click unsubscribe spec and we read our own DMARC reports. One changed the code. The other changed what we are worried about.